In the vast landscape of social media, TikTok has emerged as a rising star, drawing users from all corners of the world into its captivating universe.
But it's not just a platform for lip-syncing and dance challenges; it's a goldmine for brands seeking to connect with their target audience.
It was revealed that a staggering 58% of TikTok users discover new brands and products on the platform, a figure 1.5 times higher than users on other platforms.
Recognizing the immense potential TikTok offers for brand discovery, the platform has rolled out a groundbreaking feature - the Search Ads Toggle.
The idea of allowing brands to bet on certain keywords was previously in beta testing and we discussed the immense potential it would have for brands to grow.
Well … that time has come.
The Toggle, now available on TikTok Ads Manager, empowers brands to seamlessly serve their ads within TikTok's search results.
Imagine your brand's message displayed right where users are actively searching for content related to your niche.
It's like placing a billboard on the busiest street in the digital world.
TikTok users are actively searching for content, whether it's something fresh, a blast from the past, or the hottest trends - and your brand can now be a part of their journey.
Here's the exciting part - it's not just a chance to engage; it's a chance to excel. A remarkable 70% of ad groups witness enhanced efficiency when it's "on," resulting in more effective conversions from search ads.
So, how does it all work?
It's simple.
When a user clicks the search button on top of their ‘For You’ feed and enters a query, a list of search results appears. Among these results are your ads, seamlessly integrated to provide a seamless TikTok experience.
Once a user clicks on your search ad, they can scroll through the search results, just like they would on their ‘For You’ feed.
Keyword research has always been a cornerstone of successful SEO, but with the Search Ads Toggle on TikTok, its significance has grown exponentially.
You now have the opportunity to have your ad content prominently featured among relevant user queries, making keyword research an absolute essential in optimizing your TikTok presence.
By understanding the precise keywords that resonate with your target audience, you’ll ensure that ads are displayed when users are actively searching for related content.
In this new era of TikTok SEO, keyword research isn't just a best practice; it's the key to unlocking the full potential of your brand's reach and impact on the platform.
So, we know what TikTok SEO is and the power it holds. We now know that power has been quadrupled for brands with the emergence of TikTok Search Ads.
Having the right tools to simultaneously streamline your workflow and optimize your content and ads will unlock the power to take your brand to the next level.
So, what tools should you use?
TikTok clearly recognizes the power of TikTok SEO (especially keyword research) and created its own Keyword Insights Tool to help brands target the most popular keywords within their niche and grow their audience.
But before TikTok released this, users were taking advantage of tools like Optimatik’s TikTok SEO Toolkit that provides special tools for perfecting your TikTok SEO Strategy.
The Keyword Research Tool empowers users to uncover the most relevant and trending keywords within their niche, ensuring their content aligns perfectly with user queries.
The Rank Tracker Tool enables brands to monitor the performance of their content and identify areas for improvement.
And the Performance Tracker tool provides invaluable insights into campaign success to fine-tune your TikTok SEO strategy.
With the new Search Ads Toggle supercharging your reach, these tools become your secret to excavating the richest veins of audience engagement and brand success.
Check out Optimatik to supercharge TikTok SEO strategy more than ever before!
