Here’s What TikTok’s New Keyword Insights Tool Has to Offer

Rochella Providence

They did it.

TikTok created its very own solution for one of the most crucial aspects of achieving organic business growth - keyword data. 

As the most recent addition to the company’s Creative Center, the Keyword Insights tool allows you to “see the trending script keywords on TikTok and get inspired by ad examples.”

Successful Marketers know the immense power that keyword data holds when it comes to targeting the right audience and achieving organic growth for your business. 

So, it’s no surprise that TikTok finally took it upon itself to add a keyword tool to its collection of company resources. 

How does TikTok’s new Keyword Insights tool work?

Simple interface. Search filters. Immediate results. 

From the landing page, you’ll be prompted to enter the keyword of your choice.

TikTok's Keyword Insights tool

The insights you receive can be altered based on the following filters:

  • Location
  • Industry
  • Marketing objective (choose from web traffic, app installations, conversions, video views, reach, lead generations, and product sales).
  • Keyword type (choose from selling points, pain points, products, target audience, call-to-action, and others).
  • Keyword search timeline (filter by keywords searched within the last 7, 30, or 120 days).

Depending on the data sets available from your filter combination, you’ll immediately receive all the keyword insights you need based on your unique objective. 

A “details” menu on the far right of each row will guide you to a separate page with more information about your keywords and the related ranking videos for the term. 

TikTok's Keyword Insights details menu

If any doubts come up, you can always go to TikTok’s Business Help Center for more guidance. 

TikTok SEO is here to stay

David Herrmann tweet on TikTok SEO

The company’s release of this new tool comes in conjunction with its plans to enter the search ads market, soon allowing businesses to bid for specific keyword terms.

Without a doubt, the SEO practice of utilizing keyword data holds the power that businesses need to target their audience and achieve desired growth.

If it wasn’t, so much effort wouldn’t be placed on optimizing content for it. 

To maximize your business’ reach, we recommend getting started on your TikTok SEO strategy today with resources from TikTok’s Creative Center, as well as alternative TikTok SEO tools