Nicely done.
You're making the move to upgrade your store's marketing performance. Or at least you’re thinking about it.
That’s a start.
Now let’s ask the right questions.
What exactly are your marketing needs right now? Do you want an app to help manage your ads, customize campaigns, or make transactions more seamless?
Have your answers solidified in your mind and keep reading to discover our picks for the best advertising apps for your Shopify store.
Let’s dive in.
When was the last time you purchased something because your friend was raving about it?
Probably not too long ago. And if your friend loves it, more than likely you will too.
Syner’s goal is to prompt your customers to do your store’s marketing for you. Basically, turn them into your store evangelists.
The app prompts your buyers to share photos of their recently purchased items with their friends and family on social media so they can know where they got them, in turn for a modest incentive.
Not a bad idea, right?
The app charges $19 per month after the 28-day free trial with additional in-app purchases if needed.
Similarly to Syner, eVouch’s goal is to “hack word-of-mouth marketing at scale.”
But this app’s twist is to specifically make it as easy as possible for customers to promote your store’s brand via Instagram stories.
They’ll be able to highlight discounts, new products, testimonials etc.
The app has a free plan along with paid versions valued at $9, $24, or $49 per month depending on the number of orders you want to send out.
Awin is an affiliate marketing platform.
To get started you’d need an Awin advertiser account to sync with the app.
But once that’s done, you’ll be well on your way to accessing an enormous network of digital partners, with large audiences, who you can connect with to promote your store’s products.
You’ll be able to seamlessly manage payments and track your performance right on the platform.
The app’s installation is free but additional charges may apply.
With Bily, you can easily add and manage multiple Facebook pixels, while ensuring that your data collection from your ad campaigns are as accurate as possible.
The app uses Facebook's conversion API (application programming interface) to bypass IOS14 and ad blockers, so you’ll have better tracking and optimization of your ads across Facebook and Instagram.
The goal is to ultimately give you an improved return on ad spend, lower cost per click, and lower cost per impression.
Bily also integrates with all Shopify themes, and you can track all your events in one place.
You can use Match2One's app for programmatic advertising.
The app works by learning about your audience's online behavior and habits using artificial intelligence (AI) and creates effective banner and native ad campaigns within minutes.
The campaigns are automatically organized to attract new customers quickly.
To track campaigns and progress, you can use the simple reporting dashboards. During a campaign, you set a budget and Match2One directly charges your ad spend to your account.
Keep in mind that this app is best fitted for online store owners who can spend at least $5,000 per month on programmatic advertising.
GoodCarts is a cross-promotion platform that helps new customers find your store.
It connects stores with similar values (such as Black-owned and Sustainable) to form "Circles". Whenever a customer makes a purchase from a store in a Circle, similar stores promote each other's discounts.
This creates a win-win scenario for all the stores involved, as they benefit from smart marketing that attracts perfectly targeted new customers.
There’s also a built-in blocklist to ensure there’s no risk of promoting your competitors.
GoodCarts is free to install with the possibility of additional charges.
If you want to make better ads for your products, but don't want to spend too much time or money, then Optimatik should be high on your list of must-have Shopify apps.
It's a platform that uses AI to help you efficiently design high-quality advertising creatives on your own.
Optimatik uses your store's unique data and cutting-edge tech to help you create and optimize your marketing content.
You’ll be able to easily generate product ads consistent with your brand and ready to publish on social media, and all major marketing channels.
As a business owner with an online store, you already know that advertising is key to your success.
Using the right Shopify apps can make a significant difference in how your ads perform and the attention that your store gets.
These apps, especially the ones using generative AI, can help you attract the right people who love your products, increase traffic to your site, and ultimately boost your sales.
Whether you're interested in retargeting or social media advertising, there’s a Shopify app for that 😉
So, try them out and let us know which ones you love … and the ones you don’t 👀
Till next time!
